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Tips on Choosing a Domain Name


 Keep it short, keep it simple, keep it memorable. To find your site, people need to be able to remember your address and easily type it into their browser. Aim to register the shortest name that your visitors will associate with your website.

It is a good idea to register several similar domain names, particularly if you own a trademark for a certain name. If possible, register the .com, .eu, .org, .info, .biz and .net. These are the most popular domain names and by registering all of them you can help to prevent cybersquatters and potential lost traffic.

You'll find a warehouse's worth of content online offering advice and guidance about choosing a domain name, but to be frank it's not that hard. The difficulty lies in finding one that is actually available!

A good domain name should be 3 things

1) Easy to remember
2) Easy to type
3) Relevant to your service or brand

 An alternative to both options described above is to create a name that could not possibly have been taken and build your brand around that.

Examples of hard & easy to remember domain names:

HARD: my-special-site-for-people-who-like-to-play-chess.com
EASY: chess.com
EASY: yorkflowers.co.uk

Consider common typos
If you have a domain name that can easily be pluralised or misspelled, consider registering those as well to stop traffic going elsewhere.

Don't shell out large amounts of money
Some companies still sell domain names for as much as $100 per year. Make sure you are getting a good deal. Don't overspend!

Register your domain
Once you've thought of your domain name, you should see if it's available and register it as soon as possible, or risk getting stuck with "the-domain-name-that-no-one-wanted.net". You do not have to have a webmaster, e-commerce department, or a web design consultant – you don't even need a web page. Simply search for your domain name and register it yourself.


Website Credibility: The Key to Online Success
Building & Developing Your Online Brand Identity


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Thursday, 02 April 2020
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