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Company Website - Necessity or Extravagance?

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It is often difficult for a small company to justify the costs of website design, SEO or maintenance. There are all sorts of arguments that can be levied against spending money on a website. Some of these are for example that a lot of B2B purchase decisions are not really made through vendors found on the internet, but through face-to-face contact, sales reps or existing vendor-supplier relationships as well as the ubiquitous 'network'.

However, there are actually some very compelling reasons for all companies, no matter what their size, to spend attention on their website and keeping it alive, fully responsive across all devices and up-to-date.

Having a website is actually not something that's 'nice-to-have' or a 'luxury', or even just case of 'having a presence' or keeping up with the proverbial Jones's. In today's fast-moving and every-changing online world, it is an absolute necessity.

Let's look at some good reasons why a company, should have a website:

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