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Website Credibility: The Key to Online Success

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When somebody comes to your website, there are several things that will either boost your credibility or decrease it in the eyes of the visitor.

Having credibility is absolutely essential to doing any kind of online business, whether it's providing a service or selling a digital or physical product. Let's have a look at some of the credibility factors that can have an impact on how successful your site may be:

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Building & Developing Your Online Brand Identity

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In today's online world with millions of businesses competing for eyeballs on their websites, it is more important than ever to build a brand to help set yourself or your business apart from the competition.

In order to establish and strengthen the type of online image you or your business would like to portray, one of the first steps is increasing your online presence.

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Build a Website for the Audience You Want to Reach

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 What is your website about?
A nice simple question but one that will impact upon everything else you do. Even the biggest of sites can be summarised easily and ideally you can describe what your site is about in one simple sentence.

As you build your site you will be tempted by shiny new widgets or flashy graphics you stumble across which can easily lead to you going off topic or creating a confused site.

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Why Your Website Needs an SSL Certificate

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In 2016, retail e-commerce sales worldwide amounted to 1.86 trillion US dollars and e-retail revenues are projected to grow to 4.48 trillion US dollars in 2021. With cybercrime on the rise, the need for businesses to be trading securely online has never been greater.

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Keys to Creating a Successful Website

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Before jumping in at the deep-end and firing off a wild range of helter-skelter, machine-gun-style paint splatters, in an effort to bring out the hidden Picasso in you, put on your loafers, make yourself a cup of coffee or tea, get comfortable with pen and paper, take a deep breath and... 

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