3 minutes reading time (647 words)

Building & Developing Your Online Brand Identity


In today's online world with millions of businesses competing for eyeballs on their websites, it is more important than ever to build a brand to help set yourself or your business apart from the competition.

In order to establish and strengthen the type of online image you or your business would like to portray, one of the first steps is increasing your online presence.

When implementing your brand development strategy there are a few strategic and vital things you will need to keep in mind when building brand awareness and a brand identity online:

Simplicity: KISS
KISS is an acronym for "Keep it simple, stupid" as a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided.

The same goes for developing a memorable brand identity. Think Apple or Virgin. As the late Steve Jobs once said: "That's been one of my mantras - focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple. "As Richard Branson says: "Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple."

You need to know your target audience and how you want to present yourself or your business to them in a way that relates to them, with a clear and simple message that they can understand. Otherwise you'll end up confusing your audience and they will go off to one of your competitors that has a message, brand, personality, image, etc that they can relate to.

Albert Einstein once said: "If you can't explain it simply, you don't understand it well enough", and I might add: neither will your potential audience or customers.

People are easily confused, so stick to a clear, simple message that is easy to understand. Stay true to your core brand identity.

Reputation, Trust & Commitment
Building a brand is about building a reputation and being trustworthy. Once you put your brand out there, you have to be willing to give it 110%. It really is all or nothing at all.

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." Warren Buffett

Trust is something that has to be gained. It takes work and commitment. Trust is easily broken. If you can build a brand that people trust, that delivers on it's promises, delights people and fulfills their expectations, you have the makings of a strong brand.

Build a brand and a business that has peoples best interest at heart. Deliver your best and then some.

Repetition, Repetition, Repetition
No matter what type of image or brand you want to develop, it has to be constantly and consistently used, repeated, repeated, repeated and reinforced.

How often do you need to see an unfamiliar or foreign word before you can remember it? Think of the last time you were on holiday and visited a lovely small town, the name of which you had never heard before. You had a great time, visited amazing sites, ate in wonderful restaurants and tasted their unique locally produced wine. Two weeks later you were trying to tell a friend about this place and couldn't remember the name of the place, the restaurants and much less the wine you drank and loved.

With online branding, if you want people to remember your brand, your message and the amazing services, wisdom or widgets you're offering, you need to make sure that your brand and message is constantly in front of their eyeballs.

Repetition is the key. "Repetition is the mother of learning, the father of action, which makes it the architect of accomplishment." - Zig Ziglar

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Thursday, 02 April 2020
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